FOR IMMEDIATE RELEASE
USA MULLET CHAMPIONSHIPS PARTNERS WITH MAJOR LEAGUE EATING TO FURTHER EXPAND MULLET COMPETITION PLATFORM AND MULLET LIFESTYLE
Expanded Series of Mullet Contests Planned for 2022
NEW YORK, January 14, 2022 – Major League Eating (MLE) and USA Mullet Championships have announced a new partnership to further advance the mullet brand through a series of digital and in-person championships nationwide in 2022, including at existing MLE events.
USA Mullet Championships, the nation’s official mullet-ranking authority, has established a powerful platform within the mullet space, conducting an annual mullet championship across multiple categories, including adult male, adult female (femullet), teen and children. The sponsor-friendly platform has engaged audiences in live event and digital formats, building an avid following.
MLE, which developed the sport of competitive eating and which conducts an annual circuit of 50 live events, including the Nathan’s Famous July 4 International Hot Dog Eating Contest, will use its experience with media, live event production and sponsorship relations to help expand the mullet franchise.
USA Mullet Championships has established a robust and fast-growing digital and social media presence featuring leading mullet idols. Acknowledged mullet veterans competing on the platform include 2021 kids division winner Allan Baltz, teen division winner Tyler Billingsley, men’s open division winner Clint Duncan and femullet division winner Cassidy Jenson.
“We are excited to join forces with Major League Eating to expand the USA Mullet Championships to a host of new venues and fans,” said USA Mullet Championships founder Kevin Begola. “MLE’s experience building a sponsorship-driven live-event brand will help support the rapid growth of the competitive mullet world.”
“The mullet is more than a hairstyle – the mullet is a lifestyle,” said Major League Eating Chair George Shea. “We believe that the USA Mullet Championships is a cultural phenomenon that lies at the core of the American experience and we are excited to help showcase the platform to new fans and sponsors alike.”
About USA Mullet Championships
USA Mullet Championships began with an adult competition in 2020 as a marketing idea for Bridge Street Exchange, a men’s shop owned by USA Mullet Championships President Kevin Begola. After local success in Michigan, the contest expanded its scope to a national event, including a kid’s contest. For more information, visit https://mulletchamp.com, https://www.facebook.com/mulletchampUSA/ or on Instagram and Twitter: @mulletchampusa.
About Major League Eating
Major League Eating is the governing body that oversees professional eating contests worldwide. The organization was formed in the late 1990s to advance the sport safely and maintain its integrity. Major League Eating (MLE) develops, publicizes and produces world-class eating competitions in all varieties of food disciplines. Featuring the world’s top competitive eaters, MLE events provide dramatic audience entertainment. For more information, visit www.majorleagueeating.com, www.facebook.com/eatfast or on Instagram and Twitter: @eatingcontest.
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